Strategy Media
Camber Brand Guide 2022
The Camber brand book is a study on developing and standardizing a brand. Used by designers to ensure their designs align with a brands guidelines and projected image, this practice helped
develop a deeper understanding of brand books and guidelines.
In the process of creating this work, we dove into the culture behind snowboarding, its origins and what it has become. Developing this knowledge of the activity helped us determine how to communicate the brands message to its target audience.
This project is a collaboration with Estefania Noriega
Brand application renders done in Adobe Photoshop
Book design and layout created using Adobe InDesign
Logo, colour systems imagery and patterns created in Adobe Illustrator
